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Winery & Vineyard Accounting 101
- Understanding what the financial statements tell you
- Recognizing the differences between financial and tax accounting
- Pinpointing some new tax accounting issues affecting the wine industry
- Using basic cost accounting concepts to identify how much it really costs to make a bottle of wine
Cost Accounting for Wineries
- Cost Accounting for Wineries
- Differentiating among types of costs
- Identifying direct materials, direct labor, and production overhead costs
- Allocating overhead to production
- Using standard costing for products
Internal Controls for the Spirits Industry
- Understanding the fraud triangle
- Identifying types of occupational fraud and abuse
- Implementing internal controls for asset protection
Customer Relationship Management
- Identifying, acquiring, and retaining customers
- Understanding customer psychology and behavior
- Collecting, utilizing, and protecting customer information
- Measuring and enhancing customer satisfaction and loyalty
Organizational Marketing and Branding
- Identifying a value proposition
- Defining the target market
- Developing and positioning a brand
- Formulating the marketing mix: 4 Ps (product, place, price, and promotion)
- New trends in branding and marketing
SWOT Analysis
- Determining organizational strengths, weaknesses, opportunities, and threats
- Using SWOT information to grow your business
Financial Analysis for Business
- Making cash flow projections
- Budgeting
- Preparing loan proposals
- Analyzing capital asset investments
Organizational Performance Assessment
- Identifying leading and lagging indicators
- Computing and analyzing basic ratios
- Measuring performance with financial and nonfinancial performance measurements
Strategic Planning
- Setting mission, vision, and values
- Utilizing SWOT analysis info
- Developing a shared vision and action plan
- Choosing key performance indicators
- Monitoring and modifying as needed
- Planning for succession
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